First, pick a specific topic for your coaching program. What is it that you want to teach your potential clients? Do your research and figure out the kind of information that most of your prospects are looking for each time they go online. Do they want you to teach them how to start their Asia Email List article marketing campaign? Or are they hoping you can guide them on how to start and manage their own small business? The key here is committing yourself to addressing their specific need. That way, you can make your coaching programs more enticing to their eyes.
Most information marketers start their business by selling low-end products such as short eBooks and simple reports. This is actually a great idea as most people are Asia Email List not comfortable shelling out thousands or even hundreds of dollars the first time they do business with a particular eseller. But, they surely wouldn't mind spending $30 on eBooks or reports.
However, you shouldn't stop there; you should be open to the idea of creating more and more products that have higher tag prices as this is the key to get your customers to come Asia Email List back and to boost your earnings. For your middle-end products, I would recommend CD or DVD series. And for your high-end offerings, you must seriously consider adding coaching programs.